Financial intelligence for entrepreneurs

Financial intelligence의 창업가 버전.

Preface

About this book:

This book is about financial intelligence - about knowing what the numbers really mean. It is written for entrepreneurs and company owners who need to understand exactly what is happening in their company from a financial perspective. It provides the financial knowledge you need to run your business more effectively. —p8, Financial intelligence for entrepreneurs

Part One - The Art of Finance (and Why It Matters)

Chapter 1. What is Financial Intelligence

Chapter 2. A Primer on the Art of Finance

Toolbox

Part Two - The (Many) Peculiarities of the Income Statement

Chapter 3 - Profit Is an Estimate

Chapter 4 - Cracking the Code of the Income Statement

Chapter 5 - Revenue

Chapter 6 - Costs and Expenses

Chapter 7 - The Many Forms of Profit

Toolbox

Part Three - The Balance Sheet Reveals the Most

Chapter 8 - Understanding Balance Sheet Basics

Chapter 9 - Assets

Chapter 10 - On the Other Side

Chapter 11 - Why the Balance Sheet Balances

Chapter 12 - The Income Statement Affects the Balance Sheet

Toolbox

Part Four - Cash Is King

Chapter 13 - Cash is a Reality Check

Chapter 14 - Profit ≠ Cash (and You Need Both)

Chapter 15 - The Language of Cash Flow

Chapter 16 - How Cash Connects with Everything Else

Chapter 17 - Why Cash Matters

Toolbox

Part Five - Ratios: Learning What the Numbers Are Really Telling You

Chapter 18. The Power of Ratios

Chapter 19. Profitability Ratios

Chapter 20. Leverage Ratios

Chapter 21. Liquidity Ratios

Chapter 22. Efficiency Ratios

Toolbox

Part Six - How to Calculate (and Really Understand) Return on Investment

Chapter 23. The Building Blocks of ROI

Chapter 24. Figuring ROI

Toolbox

Part Seven - Applied Financial Intelligence: Working Capital Management

Chapter 25. The Magic of Managing the Balance Sheet

Chapter 26. Your Balance Sheet Levers

Chapter 27. Homing In On Cash Conversion

Toolbox

Part Eight - Creating a Financially Intelligent Company

Chapter 28. Financial Literacy, Transparency, and Your Business’s Performance

Chapter 29. Financial Literacy Strategies

Chapter 30. Putting Financial Intelligence to Work

Toolbox

Appendix A - Sample Financials

Appendix B - Exercises to Build Your Financial Intelligence

Appendix C - Under Armour and eBay Financial Statements

2024 © ak