Financial intelligence의 창업가 버전.
Preface
About this book:
This book is about financial intelligence - about knowing what the numbers really mean. It is written for entrepreneurs and company owners who need to understand exactly what is happening in their company from a financial perspective. It provides the financial knowledge you need to run your business more effectively. —p8, Financial intelligence for entrepreneurs
Part One - The Art of Finance (and Why It Matters)
Chapter 1. What is Financial Intelligence
Chapter 2. A Primer on the Art of Finance
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Part Two - The (Many) Peculiarities of the Income Statement
Chapter 3 - Profit Is an Estimate
Chapter 4 - Cracking the Code of the Income Statement
Chapter 5 - Revenue
Chapter 6 - Costs and Expenses
Chapter 7 - The Many Forms of Profit
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Part Three - The Balance Sheet Reveals the Most
Chapter 8 - Understanding Balance Sheet Basics
Chapter 9 - Assets
Chapter 10 - On the Other Side
Chapter 11 - Why the Balance Sheet Balances
Chapter 12 - The Income Statement Affects the Balance Sheet
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Part Four - Cash Is King
Chapter 13 - Cash is a Reality Check
Chapter 14 - Profit ≠ Cash (and You Need Both)
Chapter 15 - The Language of Cash Flow
Chapter 16 - How Cash Connects with Everything Else
Chapter 17 - Why Cash Matters
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Part Five - Ratios: Learning What the Numbers Are Really Telling You
Chapter 18. The Power of Ratios
Chapter 19. Profitability Ratios
Chapter 20. Leverage Ratios
Chapter 21. Liquidity Ratios
Chapter 22. Efficiency Ratios
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Part Six - How to Calculate (and Really Understand) Return on Investment
Chapter 23. The Building Blocks of ROI
Chapter 24. Figuring ROI
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Part Seven - Applied Financial Intelligence: Working Capital Management
Chapter 25. The Magic of Managing the Balance Sheet
Chapter 26. Your Balance Sheet Levers
Chapter 27. Homing In On Cash Conversion
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Part Eight - Creating a Financially Intelligent Company
Chapter 28. Financial Literacy, Transparency, and Your Business’s Performance
Chapter 29. Financial Literacy Strategies
Chapter 30. Putting Financial Intelligence to Work
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Appendix A - Sample Financials
Appendix B - Exercises to Build Your Financial Intelligence
Appendix C - Under Armour and eBay Financial Statements