# Financial intelligence for entrepreneurs

> Financial intelligence의 창업가 버전.

<Financial intelligence>의 창업가 버전.

## Preface

About this book:

> This book is about financial intelligence - about knowing what the numbers really mean. It is written for entrepreneurs and company owners who need to understand exactly what is happening in their company from a financial perspective. It provides the financial knowledge you need to run your business more effectively. --p8, Financial intelligence for entrepreneurs

## Part One - The Art of Finance (and Why It Matters)

### Chapter 1. What is Financial Intelligence

- [The art of finance](https://wiki.g15e.com/pages/The%20art%20of%20finance.txt)
- [Income statement](https://wiki.g15e.com/pages/Income%20statement.txt)
- [Balance sheet](https://wiki.g15e.com/pages/Balance%20sheet.txt)
- [Cash flow statement](https://wiki.g15e.com/pages/Cash%20flow%20statement.txt)

### Chapter 2. A Primer on the Art of Finance

- [Operating expense](https://wiki.g15e.com/pages/Operating%20expense.txt)
- [Capital expenditure](https://wiki.g15e.com/pages/Capital%20expenditure.txt)
- [Depreciation](https://wiki.g15e.com/pages/Depreciation.txt)

### Toolbox

## Part Two - The (Many) Peculiarities of the Income Statement

## Chapter 3 - Profit Is an Estimate

- [Cash-based accounting](https://wiki.g15e.com/pages/Cash-based%20accounting.txt) vs. [Accrual accounting](https://wiki.g15e.com/pages/Accrual%20accounting.txt)
- <Matching principle>
- Purpose of [Income statement](https://wiki.g15e.com/pages/Income%20statement.txt)

### Chapter 4 - Cracking the Code of the Income Statement

### Chapter 5 - Revenue

### Chapter 6 - Costs and Expenses

### Chapter 7 - The Many Forms of Profit

### Toolbox

## Part Three - The Balance Sheet Reveals the Most

### Chapter 8 - Understanding Balance Sheet Basics

### Chapter 9 - Assets

### Chapter 10 - On the Other Side

### Chapter 11 - Why the Balance Sheet Balances

### Chapter 12 - The Income Statement Affects the Balance Sheet

### Toolbox

## Part Four - Cash Is King

### Chapter 13 - Cash is a Reality Check

### Chapter 14 - Profit ≠ Cash (and You Need Both)

### Chapter 15 - The Language of Cash Flow

### Chapter 16 - How Cash Connects with Everything Else

### Chapter 17 - Why Cash Matters

### Toolbox

## Part Five - Ratios: Learning What the Numbers Are Really Telling You

### Chapter 18. The Power of Ratios

### Chapter 19. Profitability Ratios

### Chapter 20. Leverage Ratios

### Chapter 21. Liquidity Ratios

### Chapter 22. Efficiency Ratios

### Toolbox

## Part Six - How to Calculate (and Really Understand) Return on Investment

### Chapter 23. The Building Blocks of ROI

### Chapter 24. Figuring ROI

### Toolbox

## Part Seven - Applied Financial Intelligence: Working Capital Management

### Chapter 25. The Magic of Managing the Balance Sheet

### Chapter 26. Your Balance Sheet Levers

### Chapter 27. Homing In On Cash Conversion

### Toolbox

## Part Eight - Creating a Financially Intelligent Company

### Chapter 28. Financial Literacy, Transparency, and Your Business's Performance

### Chapter 29. Financial Literacy Strategies

### Chapter 30. Putting Financial Intelligence to Work

### Toolbox

## Appendix A - Sample Financials

## Appendix B - Exercises to Build Your Financial Intelligence

## Appendix C - Under Armour and eBay Financial Statements