Deceptive patterns - Exposing the tricks tech companies use to control you
- Author
- Harry Brignull
- Published
Prologue
Part I. Diving into the world of deception
Chapter 1. A primer on design industry terminology
Chapter 2. The rise of deceptive patterns
Chapter 3. From homo economicus to homo manipulable
Part II. Exploitative strategies
Chapter 4. Exploiting perceptual vulnerabilities
Chapter 5. Exploiting vulnerabilities in comprehension
Chapter 6. Exploting vulnerabilities in decision-making
Chapter 7. Exploiting expectations
Chapter 8. Resource depletion and pressure
Chapter 9. Forcing and blocking
Chapter 10. Exploiting emotional vulnerabilities
Chapter 11. Exploiting addiction
Chapter 12. Drawing a line between persuasion and manipulation
Part III. Types of deceptive pattern
Chapter 13. Introducing the Mathur et al. taxonomy
Chapter 14. Sneaking
Chapter 15. Urgency
Chapter 16. Misdirection
Chapter 17. Social proof
Chapter 18. Scarcity
Chapter 19. Obstruction
Chapter 20. Forced action
Chapter 21. How deceptive patterns can be more harmful when combined
Part IV. Harms caused by deceptive patterns
Chapter 22. Harm to individuals
Chapter 23. Harm to groups in society
Chapter 24. Harm to the marketplace
Part V. Stamping out deceptive patterns
Chapter 25. Our attempts so far have not been successful
Chapter 26. The crucial role of regulation
Chapter 27. Legislation in the European Union
Chapter 28. Legislation in the United States
Chapter 29. Enforcement challenges
Part VI. The road ahead
Chapter 30. Changes afoot in the European Union
Chapter 31. Changes afoot in the United States
Chapter 32. AI, hypernudging and system-level deceptive patterns
Chapter 33. The risk of a techno-dystopian future
Chapter 34. Concluding thoughts
Epilogue