# Deceptive patterns - Exposing the tricks tech companies use to control you

> ## Prologue

## Prologue

## Part I. Diving into the world of deception

### Chapter 1. A primer on design industry terminology

### Chapter 2. The rise of deceptive patterns

### Chapter 3. From homo economicus to homo manipulable

## Part II. Exploitative strategies

### Chapter 4. Exploiting perceptual vulnerabilities

### Chapter 5. Exploiting vulnerabilities in comprehension

### Chapter 6. Exploting vulnerabilities in decision-making

### Chapter 7. Exploiting expectations

### Chapter 8. Resource depletion and pressure

### Chapter 9. Forcing and blocking

### Chapter 10. Exploiting emotional vulnerabilities

### Chapter 11. Exploiting addiction

### Chapter 12. Drawing a line between persuasion and manipulation

## Part III. Types of deceptive pattern

### Chapter 13. Introducing the Mathur et al. taxonomy

### Chapter 14. Sneaking

### Chapter 15. Urgency

### Chapter 16. Misdirection

### Chapter 17. Social proof

### Chapter 18. Scarcity

### Chapter 19. Obstruction

### Chapter 20. Forced action

### Chapter 21. How deceptive patterns can be more harmful when combined

## Part IV. Harms caused by deceptive patterns

### Chapter 22. Harm to individuals

### Chapter 23. Harm to groups in society

### Chapter 24. Harm to the marketplace

## Part V. Stamping out deceptive patterns

### Chapter 25. Our attempts so far have not been successful

### Chapter 26. The crucial role of regulation

### Chapter 27. Legislation in the European Union

### Chapter 28. Legislation in the United States

### Chapter 29. Enforcement challenges

## Part VI. The road ahead

### Chapter 30. Changes afoot in the European Union

### Chapter 31. Changes afoot in the United States

### Chapter 32. AI, hypernudging and system-level deceptive patterns

### Chapter 33. The risk of a techno-dystopian future

### Chapter 34. Concluding thoughts

## Epilogue