CASA paradigm
The “Computers Are Social Actors” or “Computer As a Social Actors” paradigm.
Publications
- 1993 - Voices, boxes, and sources of messages: Computers and social actors
- 1993-04-01 - Anthropomorphism, agency, and ethopoeia: computers as social actors
- 1995 - Anthropocentrism and computers
- The Media Equation