# Big Five personality traits > OCEAN: OCEAN: - **openness** (O) measures creativity, curiosity, and willingness to entertain new ideas. - **conscientiousness** (C) measures self-control, diligence, and attention to detail. - **extraversion** (E) measures boldness, energy, and social interactivity. - **amicability or agreeableness** (A) measures kindness, helpfulness, and willingness to cooperate. - **neuroticism** (N) measures depression, irritability, and moodiness. ## Publications -