# Antipersona

> Opposite of persona:

Opposite of [persona](https://wiki.g15e.com/pages/Persona.txt):

> An antipersona is a representation of a user group that could misuse a product in ways that negatively impact target users and the business. [Antipersonas: What, How, Who, and Why?](https://www.nngroup.com/articles/antipersonas-what-how)